When used properly, If done correctly, social media marketing could give the opportunity for branding and exposure, as well as networking and an enormous boost in sales and traffic. The issue is that the majority of people aren’t aware of how to make use of social media platforms properly…
rates beater marketing can give you an advantage over your larger competitors. The research shows that most businesses have yet to adopt social media, which leaves an opportunity that allows people like the “little guy” to do large business in this area.
Use these simple guidelines to develop your own strategy to ensure Social Media Marketing success:
1. Map Out Your Social Media Strategy
What are the things you would like to achieve through the social media advertising strategy? What type of response do you anticipate from your audience? Strategies to consider when determining your overall goal could include:
-Customer Relations (think @comcastcares on Twitter)
2. Connect With Your Target Market
Make a picture of your ideal client or site visitor in your head. They are who they are? What are they looking for? What do they desire and require the most? What do they want from you via social media communication?
Take note of what they experience at their own level in all you do. They are the people you wish to draw to your sales funnel, and you must make an impressive impression. add a powerful call-to action that is specific.
3. Offer Consistent, Quality Content
The content you publish on social media platforms must be consistent regularly updated and in line with your overall message or goal.
If you’re an MLM recruiter, for instance offer quality resources to new recruits. If you run an e-commerce gardening website, provide gardening advice. Whatever your messageis, you must make it uniform across the internet.
This can help you reach your branding goals, and lets you build the image your customers should think about your business or yourself. Anyone who follows your online is likely to answer the question: (You/Your Company) is famous for _____ .
Be consistent with your brand and message can help you achieve your aim of being relevant and thematics when it comes to SEO which is also known as SEO, or Search Engine Optimization.
4. Focus on Content, Not Marketing
The majority of people do this wrong. If you are focused on relevant and high-quality content, then this content will take care of the marketing for you.
You don’t need to bookmark or digg your own material, but instead concentrate on writing great content that people will leave it with an uninvited to stumble or digg for you.
Your responsibility is to write and make it easy for your readers to access social media sites which allow your readers to post your content to their group members and friends.
If people appreciate your ideas people will take it to the next level – absolutely. When they share your content, search engines will be able to note. Create high-quality content and updates and let the rest flow by itself.
5. Caution! Do Not Over-Optimize
Social Media Marketing can help you attain the top rankings in search engines for certain keywords. However, be cautious… since there’s such a thing called over-optimization.
Utilizing an identical anchor wording every time links to (or request the link) your website creates the impression of a digital footprint, raising a red flag that you are trying to alter the results of a search (or the PageRank).
Beware of it by using organic variations of anchor text on the hyperlinks that link back to your main website. It is necessary to have a certain amount of “click here” or similar hyperlinks to balance your optimization plan.
6. Stop Linking To Your Home Page!
Social media is all about micro-topical discussions, so think about ways to incorporate your internal offerings or pages on your website to these discussions.
This will keep your group and readers engaged with the current topic, and also provide greater quality content to your followers.
These deep links, also known as links that link to internal pages within your blog or website can help you gain credibility on search engines, too. If all else is similar between two identical websites those with the most deep links will rank higher than the other. This will also give you greater exposure in results of search engines, as your internal pages will start ranking for relevant keywords phrases.
A tip: Your home page could not be the ideal link to post on your profile while you’re engaging on social networks. You could consider adding a link on your “about me” page instead for a more personal introduction to yourself and your website.
7. Provide a Valuable Resource
There’s a reason it’s is called Social Media, and not Self-Promotional Media. Be aware of this when you are evaluating the social media aspect of your marketing strategy.
If you only post self-promotional and self-promotional then you’ll soon be an element within all the “noise” and ultimately be removed by your targeted market. They won’t remove you from their list but they will start to scrutinize your tweets and posts without realizing it.
You can avoid this by becoming an important source in your field. Offer links to domains you do not own. Don’t think I’m talking about your personal Squidoo accounts or pages on Facebook. Domains that you have no connection to. Give value to your groups by sharing links and resources that are relevant to.
You want me to promote my rivals? Yes! And become friends with them as well. The power of networking and interlinking is immense!
8. Social Networking
In order to truly meet your social media marketing goals You must do some social networking too. Do not be concerned about the term “competitor”. Other webmasters or publishers within your field will be your greatest allies on the social media scene!
Find every competitor at the same level (or within your reasonable distance) and build the “inner circle” of friends or business colleagues. These are people that you can interview, or be interviewed by exchanging links with, form joint ventures with or join a joint venture with. You should stop looking at them as competitors and instead look at ways to leverage the other’s position in the market!
Tips: Don’t solicit favors. And don’t boast about your favors. Follow, make comments on, share links to, or be “known” to select publishers within your area. They will see… they will, in the end, start to exchange information. In a short period of time, the relationship will naturally develop and will be extremely beneficial for both parties.
9. Build Rapport
Participate in discussions, respond to blog comments, or ask for feedback (and respond to it and act upon it!). People want to see that you’re real not “a company” – or even worse, a bot who is spewing out links and taking money.
Do not be afraid to express an opinions or to share your thoughts on current issues within your industry. Your distinctive voice on the market will draw the attention of your ideal customers and customers.
Social media provides you with an chance to show your personality. E-commerce sites have their limitations when it comes to building trust and lasting relationships with customers, so make use of social media to your advantage to build a lasting connection with your market.
10. Link Freely – And Don’t Apologize For It!
It’s an amalgamation of tips #7 and #3. The thing that really causes me to shiver is the terms “shameless plug” – promise me that you will never make use of that term!
People who follow you, sign up to your updates, or “friend you on social media platforms… would like to be informed about the latest updates and tips. In the event that they do not, they’ll swiftly remove you from their list and that’s good. It’s not just a game of numbers or a contest for vanity It’s a method of socializing and syndicating in a professional but friendly manner.
There’s a correct and wrong method of linking to content and resources on social media websites. The incorrect approach is to use the words “read my blog post” or “visit my website”. The correct way to do this is sharing a great link (whether it’s yours or something that is interesting to your readers on a different website) and then to start discussions on the subject.